Car service “Abris-Service”

Basic data:

We were approached by the owner of the body repair car service with a request to create a website and start promoting services on the Internet.

So, the website was created and we started promoting it. 

Project targets:

Target No. 1  Increase targeted traffic

Target No. 2  Take positions in the TOP 10 on the main topic requests

Target No. 3  Find other additional sources of leads from the website, except telephone calls

Target No. 1

Increase targeted traffic, screenshots from Yandex. Metrics

Target No. 2

Take positions in the TOP 10 on the main topic requests

Позиции в Яндекс

Запрос Было Стало
покраска автомобиля 19 1
стоимость покраски бампера 2 3
цена полировки фар 1 1
ремонт бамперов в самаре 7 9
удаление вмятин 11 3
покраска бампера 4 3
полировка фар в самаре 3 3
покраска авто самара 16 10
кузовной ремонт в самаре 13 4

Target No. 3

Find other additional sources of leads

- we introduced the service "call specialist for inspection of the car" with a feedback form which became popular among website visitors:

- we introduced the service “evaluation of cost of repairs from the photo” with a feedback form which became popular among website visitors:

- we introduced the service "rush car repair for 1 day" with a feedback form which became popular among website visitors:

1197 visitors, 50 calls every month - after 6 months of promotion

Results for 6 months:

The number of visitors per month

100 Before

1197

After

Requests in the TOP 10

0%%

Before

67%%

After

The number of calls in one month

0 Before

50

After

How we did it?

  • created a website
  • analyzed target audience and competitive environment
  • picked up requests for promotion
  • optimized pages for the search systems requirements
  • introduced the service "call specialist for inspection of the car"
  • introduced the service “evaluation of cost of repairs from the photo”
  • introduced the service "rush car repair for 1 day"

What we plan to do next?

  • test the effectiveness of the feedback forms
  • make suggestions about new stocks on the website
  • increase the number of requests in the TOP 10

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