Boating equipment online store "Kater"

Basic data:

We were approached by a website owner with a request to promote the online store for the sale of outboard motors, boats and accessories.

Website promotion was carried out on 69 requests.

We took the website to the promotion from September 2015.

A customer was announced one main target - to increase the number of orders from the website.

Project targets:

Target No. 1   Increase in the number of orders from the website

Target No. 2   Raise attendance of the website

Target No. 1

Increased the number of orders on the website 1.5 times

In the period 14.09.2014 - 30.06.2015 was 875 orders from the website.

In the period 14.09.2015 - 30.06.2016 was 1306 orders from the website.

Target No. 2

Raised the attendance 1.9 times

In the period from 14.09.2014 till 30.06.2015 attendance was 55 503

In the period from 14.09.2015 till 30.06.2016 attendance was 104 673

104673 visitor, 1306 orders - after 10 months of promotion

Results for the 10 months promotion:

The number of requests for promotion increased 60 times

69 Before

4200

After

The number of orders (buying goods) increased in 1.5 times

875%

Before

1306%

After

Traffic increased 1.9 times

55503 Before

104673

After

How we did it?

  • conducted commercial and SEO website audit
  • picked up for the website more than 4,000 new requests
  • expanded directory structure of the website catalogue, creating new categories based on real consumer demand
  • optimized 365 sections and categories of goods in accordance with the requirements of search systems
  • added a large number of product filters and many more
  • conducted commercial and SEO website audit
  • picked up for the website more than 4,000 new requests
  • expanded directory structure of the website catalogue, creating new categories based on real consumer demand
  • optimized 365 sections and categories of goods in accordance with the requirements of search systems
  • added a large number of product filters and many more

What we plan to do next?

  • redesign the website
  • put a "Target call"
  • to conduct A-B testing

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