Beer wholesaling “Samarskoye Pivo”

Basic data:

We were approached by the business owner in the beer wholesaling with the request to create a website from scratch and start promoting the company's services in the Internet.

So, the website was created and we started promotion.

Project targets:

Target No. 1  - Increase targeted traffic

Target No. 2  - Take positions in the TOP 10 on the main topic requests

Target No. 3  - Increase the number of calls to the company and the number of downloads of the price list

Target No. 1

The increasing of traffic from 0 to 1531 visitors per month

Target No. 2

Positions of the requests in the TOP, systematically increased:

More than half of all requests entered TOP 10:

After 4 months of promotion the website reached the TOP 5 on priority requests:

Позиции в Яндекс

Запрос Было Стало
пиво в кегах купить 100+ 1
жигулевское пиво цена 100+ 1
купить пиво 100+ 1
пиво в кегах оптом 100+ 1
купить пиво оптом 100+ 2
пиво в самаре 100+ 1
оптовая продажа пива 100+ 2
пиво оптом 100+ 1
купить пиво в кегах оптом 100+ 1
разливное пиво в кегах 100+ 1
оптовая продажа пива в кегах 100+ 2
пиво в кегах цена 100+ 2
продажа пива оптом 100+ 2
жигулевское пиво 100+ 4

Target No. 3

Website receives about 3-4 phone calls a day (this is confirmed by reviews)

The number of price list downloads for the week:

1531 visitors, 208 calls every month - after 6 months of promotion

Results for 6 months:

The number of visitors per month

0 Before

1531

After

Requests in the TOP 10

0%%

Before

85%%

After

The number of calls from the website

0 Before

208

After

The number of price list downloads

0 Before

144

After

How we did it?

  • analyzed target audience of our business client
  • analyzed competitors of our customer in the Internet
  • created a website
  • picked up more than 400 requests for promotion
  • optimized all the pages for the search systems requirements
  • made our own unique selling proposition for the company
  • added advantages of the company in the website header
  • set up targets

What we plan to do next?

  • increase the traffic up to 1900 visitors per month after 3 months
  • increase 70% of the requests in the TOP 10 in 3 months
  • increase the number of calls to the company up to 20% in 2 months
  • conduct A-B testing to increase conversion of the price list downloading 

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